Direction review
Useful ads. Clear reasons.
Review different reasons a customer might inquire. These are original creative directions based on saved client material. Choose the work you want developed and explain what needs to change.
Concept previews are not finished ads. Each direction lists its available formats. Names and dimensions describe the saved previews; they do not establish placement eligibility.
Source facts and permissions
Copy calibration
Open decisions
Review history
Feedback is saved for the exact preview without changing approval status. Decisions bind to the exact content version. Changes to copy, assets, facts, templates or destination require fresh review.