This groups all the flyers from this mailing together so you can compare it against future mailings.
A short label if this mailing has a special offer or theme.
Name this flyer
Give this flyer design a short name. If you ever test more than one design, this is how you'll tell which one got the most scans.
Just a few words describing this design. One design per batch.
Where should the QR code send people?
When someone scans the flyer, this is the page on your website they'll land on. Pick the page that matches your offer.
π‘Mailing a specific town? Sending people to that town's page (under "Service area pages") usually gets more calls than the home page.
Who is this mailing aimed at?
This is just for your own records so you can see which types of households respond best.
πThis stays private. The age and income you pick here are scrambled into a short, meaningless code. Nobody who scans the flyer can ever see who it was targeted to β it just looks like a random tag.
Which mail routes are you sending to?
In the USPS "Every Door Direct Mail" tool, each route has an ID (like C001) and a ZIP code. Type or paste one route per line β you'll get a separate QR code for each so you can see which neighborhoods respond.
Type one route per line β or paste rows straight from the USPS EDDM route table (Route, Residential, Incomeβ¦) and click Clean up. It pulls out just the ZIP + route IDs and ignores the rest.
π¨οΈEach route gets its own unique QR code. When you print, keep each route's flyers in their own stack so the right QR lands on the right neighborhood.
Review & generate
Double-check the details below, then generate your QR codes.
Your QR codes are ready
πKeep the legend file. The tracking legend (.csv) is your decoder β it turns the codes you'll see in Google Analytics back into plain routes and audiences. Every mailing is also saved on this computer below.
π Saved mailings on this computer (0)
Work on two computers? Saved mailings live only on this PC. To move one over, download its legend here, then click Import legend on the other computer.
Data map
Everything you've generated, organized the way it's tracked: Mailing β Flyer β Audience β Route. Each route is one QR code.
π¬ Mailingutm_campaignπ¨ Flyerutm_contentπ₯ Audienceutm_term ππ Route β one QR
